THE RELISH! PHILOSOPHY
A weekly menu planner aimed to help busy families put wonderful meals on the table every night. No sloppy casseroles or expensive kitchen blunders. Instead look for everyday food…with a gourmet twist.
Relish! was founded by Ann Bender and Karen Hutcherson, two busy Colorado mothers that found themselves in the what’s for dinner trap. Both women love to cook but didn’t have time to sift through cookbooks and magazines for evening meals and what’s worse, found themselves at the grocery store several times per week. Family dinners are becoming a thing of the past and they vowed to develop quick and easy dinner ideas. Whether you’re an empty-nester or a hectic family…a healthy, good-tasting dinner shouldn’t be out of reach and this is where the Relish! story begins.
If you have a goal of getting organized and enjoying the dinner hour rather than dreading it. If utilizing fresh and healthy ingredients appeals to you and if you want to instill good eating habits with your children…then give Relish! a try. You’ll never go back to your old ways. Guaranteed.
Ann Bender lives in Evergreen Colorado with her husband and three children. A packaged goods marketer by profession, Ann loves good food and feels that cooking for the family should be fun and not the dreaded chore it seems to be for so many people. It’s not the cooking that seems to be the problem, it’s coming up with the interesting dinners week after week. The term “dinner rut” is an understatement and so many people turn to the “taco-Tuesday” calendar of cooking.
But turning this perpetual problem into a prospective business is exactly the tact Karen and Ann took. They looked at the pitfalls of typical menu planning and came up with a fresh, new approach to the dinner hour. The detailed grocery list was a pivotal part of the business as was the fresh, healthy approach to cooking. Using tons of fresh produce and lean meats helped launch the “simple gourmet” menu plan.
“The family dinner is on the verge of extinction, but we’re going to change that, ” she says, “And we’re going to provide the ultimate in organization and weekly meal planning.” Instead of 5:00 being the most dreaded hour of the day, it becomes an enlightening and peaceful time.
Karen lives in Evergreen with her family. A graphic and web designer, Karen understands the intricacies of a web service like Relish! She also loves to cook but found that it became drudgery rather than pleasure.
“Once we launched our first weekly menu, the emails from stunned subscribers streamed in. Relish! provides the plan and all it takes from you is 30 minutes at the grocery store and 30 minutes each night. It’s simple.”
The key to the successful website is being interactive with our customers. Fielding hundreds of emails with comments and suggestions has helped the company to grow in the right direction. Relish! subscribers don’t mind paying the small fee for the service since we are actually saving people money and time at the grocery store.
In addition to the weekly menu and grocery list, people seem to love the little extras on the site like dinner & a movie menus, dinner party plans and the seasonal holiday features. Everything on Relish! is simple to prepare but that doesn’t mean short on flavor or style.